--- title: "About" description: "Hi! I am Florian, the Founder of StrategyCase.com As a former McKinsey consultant, I’ve spent the last four years helping ambitious candidates land offers at top consulting firms. My tailored,..." url: https://strategycase.com/about/ date: 2018-02-21 modified: 2026-04-28 author: "Florian Smeritschnig" type: page lang: en --- # About ## *Hi! I am Florian, the Founder of **StrategyCase.com* As a former McKinsey consultant, I’ve spent the last four years helping ambitious candidates land offers at top consulting firms. My tailored, results-driven approach has empowered thousands of clients worldwide to excel in case interviews, fit interviews, and beyond. Let’s work together to turn your consulting dreams into reality. Ready? (https://strategycase.com/free-consultation) !(https://strategycase.com/wp-content/uploads/2024/04/cropped-cropped-Florian-Smeritschnig-HKUST-2-scaled-1.jpg) !(https://strategycase.com/wp-content/uploads/2022/10/cropped-imageedit_7_2456084348.jpg) !(https://strategycase.com/wp-content/uploads/2022/12/cropped-cropped-cropped-cropped-Florian-1-1-3.jpg) ## Our Mission is to Make Top-Tier Consulting Accessible to Everyone ### Breaking into Consulting is Difficult. Only **1 in 100 applicants** makes it through the rigorous consulting recruitment process. As a former McKinsey consultant, I’ve seen firsthand how many talented candidates fail – **not due to a lack of potential**, but because they receive the **wrong advice and tools**. I founded **StrategyCase.com** to change that. My goal is to give every candidate the **right guidance** to turn the odds in their favor, no matter their background or starting point. #### Why is This Important? ** ##### MOST CASE INTERVIEW ADVICE IS WRONG Traditional prep focuses on many **outdated concepts** and **rigid frameworks**. Much of it is developed by people who’ve never worked in consulting or experienced a real case interview more than 20 years ago. I’ve been there myself as a candidate – struggling with advice that didn’t work and failing to stand out initially. ** ##### KNOW THAT EVERY CASE CAN BE SOLVED Most candidates approach cases the wrong way, and that’s where they fail. However, **e****very case can be solved** – no matter how complex, unique, or intimidating it may seem. Through my own journey and years of coaching experience, I noticed the real problem here: **Candidates are taught to memorize, not to think like consultants.** ** ##### YOU NEED THE RIGHT TOOLS AND RESOURCES Success in case interviews requires the **right resources **that teach you how to approach them like a consultant: actionable techniques, structured thinking and communication, an effective mindset and tailored guidance. Only then will you be able to **impress **your interviewers and feel **confident** for every situation. ** ##### THIS IS WHERE STRATEGYCASE.COM COMES IN Over the last couple of years, I’ve developed a proven approach to case interviews that has helped tens of thousands of candidates: Effective techniques to tackle cases from start to finish. Refined through 2,000+ live interviews and coaching sessions. Bestselling book and several highly-rated courses that simplify even the most complex case problems and elements. Advice on every stage of the consulting recruiting journey. StrategyCase.com provides you with everything you need to succeed – no generic advice, just the tools and building blocks you need to excel at every stage of the consulting recruiting process. ![](https://strategycase.com/wp-content/uploads/2024/12/pexels-photo-1830252.jpeg) ## Check Out Florian’s Recent Consulting Offers - ![](https://strategycase.com/wp-content/uploads/2024/12/testimonial-slider.jpg) - ![](https://strategycase.com/wp-content/uploads/2026/04/315.png) - ![](https://strategycase.com/wp-content/uploads/2026/04/314.png) - ![](https://strategycase.com/wp-content/uploads/2026/04/313.png) - ![](https://strategycase.com/wp-content/uploads/2026/03/312.png) - ![](https://strategycase.com/wp-content/uploads/2026/03/311.png) - ![](https://strategycase.com/wp-content/uploads/2026/03/310.png) - ![](https://strategycase.com/wp-content/uploads/2026/03/309.png) - ![](https://strategycase.com/wp-content/uploads/2026/03/308.png) - ![](https://strategycase.com/wp-content/uploads/2026/03/307.png) - 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![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-30.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-29.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-28.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-27.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-26.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-25.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-24.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-23.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-22.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-21.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-20.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-19.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-18.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-17.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-9.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-7.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-6.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-10.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-3-1.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-11.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-8.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-16.png) - ![](https://strategycase.com/wp-content/uploads/2024/12/Testimonial-5-1.png) ## We Support You at Every Step of the Consulting Recruitment Process ** #### APPLICATION DOCUMENTS We help you craft standout resumes and cover letters that get noticed. From highlighting your achievements to tailoring your application for consulting firms like McKinsey, BCG, and Bain, we ensure you clear the screening stage with confidence. (https://strategycase.com/consulting-cover-letter-and-resume-guide) ** #### RECRUITMENT TESTS Prepare to ace consulting aptitude tests like the McKinsey Solve Game, the BCG Casey, the Bain SOVA and others. Our proven strategies and guides help you score high and finish efficiently, ensuring you outperform the competition. (https://strategycase.com/mckinsey-imbellus-digital-assessment-guide) ** #### CASE AND FIT INTERVIEWS Master the art of case solving and fit interview storytelling. We teach you how to structure your framework, approach charts and math, solve complex problems like a consultant, and communicate with clarity and impact – skills that land offers. (https://strategycase.com/all-in-one-case-interview-preparation) ** #### TAILORED COACHING Our 1:1 coaching provides personalized guidance at every step of the process. We focus on your strengths, work on improvement areas, and ensure you receive the individual attention you need to excel. (https://strategycase.com/florian-coaching) ## Check Out Florian’s Interview on the Consulting Podcast Right After StrategyCase.com Launched [ **](https://www.youtube.com/watch?v=pZ8V6A1U-RM) ## Get in Touch with Us We’re here to help you take the next step in your consulting journey. Reach out using the form below, and our team will respond **quickly and personally** to assist you. Your Name (required) Your Email (required) Subject Your Message 1+1=? ## Our Story for the Curious ## How It All Began Breaking into consulting is hard. As a former McKinsey consultant, I saw firsthand how talented candidates were failing—not because they lacked potential, but because they were given the **wrong advice and tools**. When I was preparing for my own interviews, I encountered outdated strategies, rigid frameworks, and generic guidance that didn’t address the unique challenges of **case and fit interviews**. I realized candidates needed something better—a **clear, tailored, and proven approach** to succeed. So, I started **StrategyCase.com** with a simple yet ambitious mission: to make top-tier consulting accessible to everyone, regardless of their background or starting point. ![](https://strategycase.com/wp-content/uploads/2020/03/cropped-cropped-cropped-StrategyCase.com-Logo-2-scaled-1.jpg) !(https://strategycase.com/wp-content/uploads/2024/04/cropped-cropped-Florian-Smeritschnig-HKUST-2-scaled-1-1.jpg) ## The Journey to Success What began as a passion project quickly gained momentum. I started by sharing and refining my approach and techniques and helping a handful of candidates. Word spread fast. My approach worked—it delivered results. Candidates landed offers at McKinsey, BCG, Bain, and other top firms. Over the last 4 years, StrategyCase.com has: Reached over **1.5 million consulting applicants** through its reach and insights. Helped **tens of thousands of ambitious candidates** worldwide with their offers. Delivered **personalized coaching with 1,400+ 5-star reviews** that has generated offers for candidates from every corner of the globe with a 95% success rate. Been the starting point for a **bestselling case interview preparation book** that is trusted by aspiring consultants everywhere. ## Why We Grew So Quickly Our growth has been fueled by one thing: **results**. StrategyCase.com stands out because of its **tailored coaching** and **unique product approach**: ** We focus on you.** Every coaching candidate receives personalized attention and actionable strategies. Every product user receives the most comprehensive and effective case preparation suite available. ** We simplify the process. **Complex case interviews become clear, manageable, and conquerable. All our courses focus on the right thinking techniques, communication strategies, and approaches. ** We prioritize quality.** Our tools, courses, and coaching are refined, tested, and built through daily client interactions to help you succeed. This commitment to excellence has led to **unmatched client success** and thousands of offers. !(https://strategycase.com/wp-content/uploads/2018/02/cropped-cropped-florian-smeritschnig-case-coaching.jpg) ![](https://strategycase.com/wp-content/uploads/2024/12/cropped-rocket-launch-rocket-take-off-nasa-73871.webp) ## Today and Beyond Today, StrategyCase.com is more than just a platform—it’s a brand for ambitious candidates and future consultants. But this is just the beginning. We’re on a mission to empower the next generation of consultants and help every candidate, no matter where they start, **turn the odds in their favor**. Let’s work together to make your consulting dream a reality.