Florian Smeritschnig Case Coaching

About the author of The 1%

Dr. Florian Smeritschnig

I am a former McKinsey consultant and currently working as an advisor and early-stage VC investor. Since I started case coaching three years ago, I have become the most succesful MBB case coach on the internet. Over the last few years alone I have conducted more than 1,600 interviews via PrepLounge and StrategyCase.com and helped generate 100s of offers for my clients with MBB, tier-2 firms, the Big 4, inhoue consulting and boutique firms. 170 of these offers were solely for McKinsey, the hardest firm in the world to get in (according to Forbes). I made it my mission to make top-tier consulting careers more accessible to everyone. The book The 1% combines everything I have learned and taught about consulting case and fit interviews for top-tier firms over the last ten years.

“Florian’s resources are extremely valuable and applying his structuring techniques completely changes the effectiveness of your case. Florian looks at everything, from the energy you communicate with to the insightfulness of your solutions. You could read three case books and I bet your improvement would be nothing compared to getting one session with him.” – Verified PrepLounge Review

What will your learn in our sessions?

My goal is to turn you into a creative problem solver by teaching you how to approach a case interview strategically, how to think about different elements of a case problem, how to communicate like a real consultant, and, finally, how to practice all of this in the most effective and efficent way. NO memorized frameworks. NO outdated or faulty advice. NO inefficient practice.


Learn how to ace every case interview thrown at you, from brainteasers, to market sizing, to business cases, and creativity exercises (no matter the industry or context of the case) through first-principles thinking and creative content creation techniques. Become a consultant, not just another case interviewee.


Learn how to build creative framworks and come up with rich brainstorming answers, how to interpret exhibits, and how to set up and conduct precise and quick case math. Learn hypothesis-driven thinking and excellent case communication. Bring your problem-solving to the next level.


Learn how to impress your interviewer with impactful personal stories and fit answers, covering all fit questions that you would have to expect in top-tier consulting interviews (including the McKinsey Personal Experience Interview). Become oa sophisticated storyteller to discuss your stories in the most impactful way.


Learn about the interviewers’ behavior, scoring, and motivation. Make use of effective preparation plans and exercises, and work through sample cases and case drills. Start building winning case interview habits and develop a bulletproof interview mindset for the toughest of challenges and firms.

Who are my typical clients?

In essence, I don’t have a “typical” client. My clients are as diverse as it gets, comprising individuals from various backgrounds, geographical locations, and skill sets, each with their unique journey and objectives. My coaching thrives in this diversity, catering to the distinct needs of every individual:

Motivated students and recent graduates aiming to launch their professional journey with a position at one of the globe’s highly esteemed consulting firms.

Early-career professionals with 3+ years of experience in various industries or less prominent consulting firms, who are planning a career transition towards elite strategy consulting. This is usually the stage where consulting firms consider you an experienced hire.

Seasoned professionals with 7+ years of experience in sectors such as industry, finance, technology, or consulting, aiming to capitalize on their specialization at prestigious firms like McKinsey, BCG, or Bain.

A significant 30 percent of my clients comprises individuals from non-traditional backgrounds such as engineers, medical doctors, and lawyers, illustrating my versatility in fostering success across diverse professions.

Benefit from a Global Perspective and Audience

I coach clients from diverse backgrounds and across the globe, generating offers in all consulting markets through individual coaching sessions, group coaching, leading university programs, and lectures.

the image shows the consulting coach florian smeritschnig holding a lecture in front of a cems student audience at the hong kong university of science and technology

“Florian is an absolute wizard at getting candidates ready for MBB and other top firms. He completely transformed how I approach cases and by the 2nd/3rd session, there was no case where I felt uncomfortable tackling.” – Verified PrepLounge Review

Reach out for a tailored offer and more information, or schedule a free intro call

Please write below with your background, goals, timeline and case experience, and I will get back to you within 12 hours to schedule an exploratory call.

    Success stories of my clients over the last years

    3.5 sessions per client on average

    Interviews conducted

    McKinsey offers

    MBB offers

    All offers

    “He really gives you a playbook on what to do, say and think throughout the case and provides hyper-tactical and implementable advice. I wish I engaged with him earlier to save me time from hours of misguided prep.” – Verified PrepLounge Review

    Book your sessions

    I offered tailored coaching programs based on a combination of your needs, your skill level, preferences, and timeline. The number of sessions depend on your needs and can be adjusted flexibly.

    Please reach out below for more information and a free introduction call.

    Multi session package

    10% off/session

    • Multiple tailored sessions
    • All benefits of the individual session
    • $1758 Bonus Practice Materials (All products of StrategyCase.com: Cases, Drill Packages, Video Courses, Industry Cheatsheets,…)
    • Constant performance improvement and preparation plan adjustments

    “Offer is mine – and Florian’s impact is huge! There is no better coach! Highly efficient and structured feedback to sanitize all the angles both for cases and fit. Florian will fine tune, polish, steer you right into the Firm. And once you’re polished for McKinsey you are 100% fit for any MBB, Tier 2, etc. This investment into coaching with Florian is my highest recommendation regarding your preparation for consulting.” – Verified PrepLounge Review

    Extracts of verified PrepLounge customer reviews:

    Don’t take my word for it – here’s what my clients say:

    For all 5-star reviews on PrepLounge.com, click here.

    Florian’s help is worth every penny! His coaching and structured approach have given me the tools I needed to improve my case skills dramatically. I went from struggling to go through a case to passing the first round with “outstanding performance.” Follow what he says, put in the work and you’re bound to land an offer.

    Florian has very deep knowledge about the process, the interviews and the different types of case questions. After the coaching sessions, I had a clear picture of the upcoming interviews and felt very well prepared. I did not experience any surprises during the interview day and got my offer right after lunch without having further interviews in the afternoon.

    I just got an offer from McKinsey! Florian’s instructions are the MOST constructive that I have ever seen in my 100 case practices. I institutionalized his advice into my practice and reached a new level.

    I can tell why they call him the best for McKinsey prep. His feedback and knowledge was concise and informative, leaving no stone unturned. His expert knowledge on case prep and how MBB views applicants is second to none.

    See what my clients have to say

    Torres Liang
    Verified BuyerVerified Buyer

    I got an offer from one of the MBB!!! And I wouldn't have made it without Florian's help!

    Case interview is intimidating at first, but I gained confidence step-by-step through Florian's coaching! His approach focuses on behavior-based techniques that clarify what to do in each step of the interview process, and he provides detailed, actionable feedback after each mock interview session, helping me understand my strengths and areas for improvement. Between session, I could use tons of targeted, self-paced learning resources on the platform to address weaknesses and come back stronger for the next practice.

    What I love most about this experience is Florian's warm personality, which alleviates much of the pressure when working with a professional coach and when the real interviews are coming. At the end of the day, I don't just get a coach ; I actually gain a supportive, experienced friend to accompany me on this challenging yet rewarding journey!

    2 weeks ago
    Verified BuyerVerified Buyer

    The fit questions and comments were very thoughtful. Florian took time and interest in my story to ensure that my anwers reflect it well. I learned very precise and creative tricks enhance up my answers.

    4 weeks ago
    Verified BuyerVerified Buyer

    I had the pleasure of engaging Florian earlier this year.

    My situation: I am an experienced hire with 8 years of experience. I had no experience with case interviews when I was contacted last minute to prepare for EM-level interviews.

    The process: Florian was instrumental in bridging this gap for me quickly. He interviewed and guided me through multiple cases and all PEI situations, and created preparation plan with homework assignments and closely monitored my development.

    The outcome: His advice and structured approach not only made me offer-ready but also prepared me for the job. He helped me get the job and transition into the new role.

    I am forever grateful for this support!

    2 months ago
    Verified BuyerVerified Buyer

    I had a remarkable appointment with Florian. He focused on specific areas where I needed improvement and introduced new methods of approaching and analyzing the case. I understand that he adjusted the case specifically for this session upon my request and he was very attentive to my needs. Thank you for the advice! I will continue to practice.

    2 months ago
    Verified BuyerVerified Buyer

    Florian provided advanced-level feedback on my PEI stories and besides had very valuable tips to engage with my interviewer and build a connection.

    3 months ago