Florian Smeritschnig Case Coaching

About the author of The 1%

Dr. Florian Smeritschnig

I am a former McKinsey consultant and currently working as an advisor and early-stage VC investor. Since I started case coaching three years ago, I have become the most succesful MBB case coach on the internet. Over the last few years alone I have conducted more than 1,600 interviews via PrepLounge and StrategyCase.com and helped generate 100s of offers for my clients with MBB, tier-2 firms, the Big 4, inhoue consulting and boutique firms. 170 of these offers were solely for McKinsey, the hardest firm in the world to get in (according to Forbes). I made it my mission to make top-tier consulting careers more accessible to everyone. The book The 1% combines everything I have learned and taught about consulting case and fit interviews for top-tier firms over the last ten years.

“Florian’s resources are extremely valuable and applying his structuring techniques completely changes the effectiveness of your case. Florian looks at everything, from the energy you communicate with to the insightfulness of your solutions. You could read three case books and I bet your improvement would be nothing compared to getting one session with him.” – Verified PrepLounge Review

What will your learn in our sessions?

My goal is to turn you into a creative problem solver by teaching you how to approach a case interview strategically, how to think about different elements of a case problem, how to communicate like a real consultant, and, finally, how to practice all of this in the most effective and efficent way. NO memorized frameworks. NO outdated or faulty advice. NO inefficient practice.


Learn how to ace every case interview thrown at you, from brainteasers, to market sizing, to business cases, and creativity exercises (no matter the industry or context of the case) through first-principles thinking and creative content creation techniques. Become a consultant, not just another case interviewee.


Learn how to build creative framworks and come up with rich brainstorming answers, how to interpret exhibits, and how to set up and conduct precise and quick case math. Learn hypothesis-driven thinking and excellent case communication. Bring your problem-solving to the next level.


Learn how to impress your interviewer with impactful personal stories and fit answers, covering all fit questions that you would have to expect in top-tier consulting interviews (including the McKinsey Personal Experience Interview). Become oa sophisticated storyteller to discuss your stories in the most impactful way.


Learn about the interviewers’ behavior, scoring, and motivation. Make use of effective preparation plans and exercises, and work through sample cases and case drills. Start building winning case interview habits and develop a bulletproof interview mindset for the toughest of challenges and firms.

Who are my typical clients?

In essence, I don’t have a “typical” client. My clients are as diverse as it gets, comprising individuals from various backgrounds, geographical locations, and skill sets, each with their unique journey and objectives. My coaching thrives in this diversity, catering to the distinct needs of every individual:

Motivated students and recent graduates aiming to launch their professional journey with a position at one of the globe’s highly esteemed consulting firms.

Early-career professionals with 3+ years of experience in various industries or less prominent consulting firms, who are planning a career transition towards elite strategy consulting. This is usually the stage where consulting firms consider you an experienced hire.

Seasoned professionals with 7+ years of experience in sectors such as industry, finance, technology, or consulting, aiming to capitalize on their specialization at prestigious firms like McKinsey, BCG, or Bain.

A significant 30 percent of my clients comprises individuals from non-traditional backgrounds such as engineers, medical doctors, and lawyers, illustrating my versatility in fostering success across diverse professions.

“Florian is an absolute wizard at getting candidates ready for MBB and other top firms. He completely transformed how I approach cases and by the 2nd/3rd session, there was no case where I felt uncomfortable tackling.” – Verified PrepLounge Review

Reach out for a tailored offer and more information, or schedule a free intro call

Please write below with your background, goals, timeline and case experience, and I will get back to you within 12 hours to schedule an exploratory call.

    Success stories of my clients over the last years

    3.5 sessions per client on average

    Interviews conducted

    McKinsey offers

    MBB offers

    All offers

    “He really gives you a playbook on what to do, say and think throughout the case and provides hyper-tactical and implementable advice. I wish I engaged with him earlier to save me time from hours of misguided prep.” – Verified PrepLounge Review

    Book your sessions

    I offered tailored coaching programs based on a combination of your needs, your skill level, preferences, and timeline. The number of sessions depend on your needs and can be adjusted flexibly.

    Please reach out below for more information and a free introduction call.

    Multi session package

    10% off/session

    • Multiple tailored sessions
    • All benefits of the individual session
    • All products of StrategyCase.com included (Cases, Drill Packages, Video Courses, Industry Cheatsheets,…)
    • Constant performance improvement and preparation plan adjustments

    “Offer is mine – and Florian’s impact is huge! There is no better coach! Highly efficient and structured feedback to sanitize all the angles both for cases and fit. Florian will fine tune, polish, steer you right into the Firm. And once you’re polished for McKinsey you are 100% fit for any MBB, Tier 2, etc. This investment into coaching with Florian is my highest recommendation regarding your preparation for consulting.” – Verified PrepLounge Review

    Extracts of verified PrepLounge customer reviews:

    Don’t take my word for it – here’s what my clients say:

    For all 5-star reviews on PrepLounge.com, click here.

    Florian’s help is worth every penny! His coaching and structured approach have given me the tools I needed to improve my case skills dramatically. I went from struggling to go through a case to passing the first round with “outstanding performance.” Follow what he says, put in the work and you’re bound to land an offer.

    Florian has very deep knowledge about the process, the interviews and the different types of case questions. After the coaching sessions, I had a clear picture of the upcoming interviews and felt very well prepared. I did not experience any surprises during the interview day and got my offer right after lunch without having further interviews in the afternoon.

    I just got an offer from McKinsey! Florian’s instructions are the MOST constructive that I have ever seen in my 100 case practices. I institutionalized his advice into my practice and reached a new level.

    I can tell why they call him the best for McKinsey prep. His feedback and knowledge was concise and informative, leaving no stone unturned. His expert knowledge on case prep and how MBB views applicants is second to none.

    See what my clients have to say


    Great interviewer and coach.

    We had our first introduction call and I felt that he fully understood my background and aspirations. I booked a session and was not disappointed:

    I was somewhat at an intermediate stage with my casing with little time left before my first round and I was not sure if a coach can add value. I was fine with math but struggled with structuring. He used a case in an industry that I requested and immediately identified what I needed to change to become 'distinctive' in the interviewers eyes. In the feedback he guided me through the case and told me what I needed to do or where I had to change my approach. He went over a few big levers I needed to implement and many micro habits as he calls it and showed me how these changes would impact the score sheet. We ended the session by discussing practice tips and drills to work on these areas.

    Passed the first round and will book one or two more before my final round.

    6 days ago

    Florian analyses your case skills in-depth in the first session and shows you how to improve in the different dimensions to meet the standards set out by the top consulting firms. The feedback is very organised into different skill dimensions and case elements and extremely detailed. I really liked his hands-on approach and down to earth coaching style. I constantly had the feeling he was working with me throughout the whole process even outside of sessions when he answered all my questions. He gave me practical guidance on negotiating my entry.

    2 weeks ago

    In one case interview and one PEI meeting Florian prepped me successfully for a McKinsey summer internship on a tight timeline.

    1 month ago

    First session in the books and I thoroughly enjoyed it.

    1. Florian spent time and effort to introduce me to his approach. In total we spent close to 90 minute on the case and feedback.
    2. The case and the materials he shared were very high quality and the insights I gained were valuable for each part of the case. He focuses on the outcomes and the process how you get there and he shared many tips and tricks to improve structuring, become faster in math etc etc
    3. The process is well organized. 15 minutes after the session ended he sent several pages of feeedback in a color-coded Excel document, my preparation plan and access to the practice materials.

    As an experienced professional, I commend his approach to coaching.

    2 months ago

    I bought the training with Florian because he had good reviews on all platforms I looked at and I can attest now that he prepared me very well for my interviews. On top of his expertise in case interviews and drilling you to the next level, he gave me even more courage and self-confidence. In every session he found new topics and questions to challenge me and always had very helpful tips, for instance, to polish your strengths and hide weaknesses. I felt very well prepared and was therefore able to go into several interviews a little more relaxed, which resulted in more than one offer which is more than what I expected. I can recommend his training to anyone who really wants to take their consulting interviews seriously. He also had great tips on how to prepare for the role after the offer.

    2 months ago