How to answer “Why Consulting?” in case interviews

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Two of the most common question in consulting fit interviews are

  • Why consulting?
  • Why our firm?

In this article, we want to provide you with quick and concise answers to ace this part of the fit interview.

Why consulting?

If you are asked why you want to pursue a career in consulting, you can mention several reasons why you find consulting to be an appealing field. Some possible reasons you could mention include:

  • The opportunity to work on a wide range of challenging and interesting projects
  • The ability to learn and grow by working with experts in different industries and functions
  • The opportunity to help businesses solve complex problems and improve their operations
  • The chance to work with and learn from talented and accomplished professionals
  • The potential for personal and professional growth through continuous learning and development
  • The opportunity to work at prestigious firms with global reach and influence.

Additionally, you can talk about why you are specifically interested in working at the consulting firm you are applying to. For example, you might mention that you admire the firm’s values, culture, or approach to consulting, or that you have been impressed by the firm’s track record of helping clients achieve success.

Why our firm?

If you are asked why you want to work at a specific consulting firm, you can mention several reasons why you find the firm to be an appealing place to work. Some possible reasons you could mention include:

  • The firm’s reputation for providing high-quality consulting services and delivering value to its clients
  • The firm’s expertise in the industries and functions that you are interested in
  • The firm’s culture and values, and how they align with your own
  • The firm’s track record of helping its consultants grow and develop their skills and careers
  • The opportunities for learning and development that the firm offers
  • The chance to work with and learn from some of the most talented and accomplished professionals in the industry.

You can also mention specific things that you have learned about the firm during your research, such as its approach to consulting, its client list, or its involvement in the community. Showing that you have done your homework and are familiar with the firm’s work can help demonstrate your interest and enthusiasm for joining the team.

How we can accelerate your preparation

We have specialized in placing people from all walks of life with different backgrounds into top consulting firms both as generalist hires as well as specialized hires and experts. As former McKinsey consultants and interview experts, we help you by

Reach out to us if you have any questions! We are happy to help and offer a tailored program to help you break into consulting.

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