How to Write the Perfect Consulting Cover Letter (McKinsey, BCG, Bain)

the image is the cover of the article on how to create a consulting cover letter

Last Updated on March 26, 2024

Crafting an exceptional consulting cover letter can significantly elevate your application in the highly competitive consulting industry. Statistics reveal a startling reality: only about 1-3% of applicants secure an offer from top-tier consulting firms like McKinsey, BCG, and Bain. This underscores the crucial role of a solid consulting job application strategy, particularly the cover letter and resume, in surpassing the initial screening phase, which is a great hurdle where up to 75% of hopefuls are filtered out.

Your journey through the rigorous consulting application process typically begins with networking and securing a referral. However, what truly sets your application apart is a well-structured, compelling consulting cover letter. This initial impression can be a decisive factor in advancing to the next stages, including aptitude tests and interviews.

the image is a chart on the breakdown of mbb offer rates through the different stages from screening to the interviews

How can you make sure to belong to the 25% that progress to the aptitude tests and interviews?

In this consulting firm application guide, we delve into the intricacies of crafting a cover letter that resonates with top consulting firms. We cover exactly that and answer all your questions related to:

  • Why you should not underestimate the importance of the cover letter (but also not overestimate it)
  • Structuring your cover letter for consulting firms
  • Guidelines on what to include in a consulting firm application for a standout cover letter
  • How you should design the cover letter
  • What pitfalls and common mistakes you should avoid

The Purpose of Your Consulting Cover Letter

First things first. The cover letter is important but most sources overestimate its importance. If you were to rank it in order of importance for an interview invitation it would look like this:

  1. Resume. This is your gateway to the consulting world. Crafting a consulting resume showcasing your experiences and skills is essential for opening doors at prestigious firms like McKinsey, BCG, and Bain. It’s the first touchpoint that narrates your professional journey.
  2. Referrals. Networking for consulting jobs and leveraging referrals can significantly enhance your application. A robust network, comprising varied sources and higher-ups, lends credibility and warrants a more attentive review of your application. In certain cases, strong referrals can even balance out minor gaps in your resume.
  3. Cover letter. If recruiters spend 20 seconds per resume, how much time do you think they will spend on a 1-page wall of text? You guessed it…yet that is exactly the reason why you should put effort into the creation of it. You need to make sure that your story transpires within a short amount of time. Doubts from the resume can be eliminated, and stories and skills that are especially relevant can be highlighted.

Understanding the essential components of a consulting job application is crucial for success.

While the resume is a chronological display of your experience and skills, the cover letter tells a more personal story to answer three core questions:

  • Personal Fit (Why are you a good candidate?): Highlight why you’re an ideal candidate, weaving in stories and skills that align with the consulting ethos.
  • Passion for Consulting (Why do you want to work in consulting?): Demonstrate your enthusiasm for the field and articulate your understanding of its dynamics.
  • Firm-Specific Aspirations (Why do you want to work for this firm?): Detail why you’re choosing a particular firm, aligning your career goals with their values and culture.

Lastly, the cover letter is your chance to demonstrate two meta-skills. It is more than just a narrative. It’s a testament to your ability to:

  • Draft Professional Documents: Showcasing your skill in creating well-structured, formal documents.
  • Communicate Effectively: The ability to convey your thoughts concisely and compellingly, in a manner that resonates with the consulting world’s preference for clarity and brevity.

Crafting a compelling consulting resume and cover letter is key. Get the help you need to transform your consulting application into a success.

Crafting the Ideal Structure and Content

How to stand out in the consulting job application process?

A standout consulting cover letter is a crucial component of your application, particularly for coveted roles at MBB ). In general, a cover letter needs to consist of three parts:

Introduction: A Compelling Opening (1 short paragraph)

  • Purpose: Kickstart your cover letter with an engaging introduction that grabs the attention of recruiters or consultants.
  • Key Elements: Clearly state the consulting role you’re targeting, the preferred office location, and any crucial networking references. This opening serves as a crucial first impression, setting the tone for your application.

Body: Demonstrating Fit and Passion (3 paragraphs)

  1. Your Candidacy: This is where you shine, linking your unique experiences and skills to the role’s requirements. Adopt a storytelling approach, sharing 2-4 impactful narratives that encompass both your educational and professional journeys. Focus on moments that define you as an outstanding candidate, like leading significant initiatives or unique personal achievements. This is the core of the cover letter and should link your personal experience and skills with the demands of the role. Move into storytelling mode and describe how different experiences prepared you for the role you are applying for. It is especially important in this highlight-reel to celebrate and quantify your successes. You need to make sure to incorporate stories that make you a memorable character (”Ah Sarah, she was the one biking through South America with a tent, raising money for charity.”).
  2. Your Drive for Consulting: Second, discuss why consulting is the best industry for you to work in. Connect your past experiences to the core competencies of consulting. Link your experience and skills to the type of work and qualities needed in consulting. This could include leadership roles, analytical projects, or impactful community work. Emphasize how these experiences align with the demanding yet rewarding nature of consulting, including aspects like diverse project work, talented and exceptional colleagues, steep learning curves, and early-career impact.
  3. Your Desire for MBB: Third, discuss why you want to work for the respective consulting firm. Tailor this section to the specific firm and highlight 2-4 aspects of the firm that resonate with you, such as their project diversity, professional development opportunities, or their esteemed reputation. Personalize this part by referencing any interactions or insights about the firm from your network or research.

Conclusion: A Strong Closure (1 short paragraph)

  • Summarization: Conclude with a concise summary of your motivation and suitability for the role. Reaffirm your enthusiasm and readiness to contribute to the firm, keeping the tone professional and earnest.

Creating the Content for Your Cover Letter

When structuring your consulting cover letter, a strategic approach is to directly align it with the specific characteristics that your target firm values in candidates.

For instance, if you’re aiming for McKinsey, visit the values and purpose statement on their website to understand precisely what they seek in prospective consultants. McKinsey, like every consulting firm, has a set of core values driving their recruitment process, such as problem-solving skills, leadership abilities, a track record of delivering innovation, and a passion for the work.

In crafting your cover letter, it’s essential to weave the key attributes sought by your target consulting firm intelligently throughout the narrative. For instance, incorporating McKinsey cover letter tips can significantly improve your chances. Applying BCG application advice and tips for a successful BCG consulting application, each paragraph should be centered around a specific characteristic valued by Boston Consulting Group. Finally, adhering to the Bain cover letter structure and the best practices for Bain consulting cover letters is essential for crafting a standout consulting cover letter that grabs attention.

Identify moments from both your professional and personal life that vividly demonstrate these attributes, selecting the most compelling instance if you have several to choose from.

Consulting firmKey focus areasTips for success
McKinseyProblem-solving, Leadership, High Impact Projects, Convincing Someone, Dealing with Changes and SetbacksHighlight leadership experiences, impactful projects, demonstrate how you’ve influenced others and adapted to challenges
BCGInnovation, Strategic Thinking, Data-Driven Decision Making, Client EngagementEmphasize innovative solutions, strategic contributions, illustrate analytical prowess, and how you engage with stakeholders
BainAnalytical Skills, Teamwork, Operational Efficiency, Cultural FitShowcase analytical projects, teamwork experiences, describe initiatives to improve operations, and alignment with Bain’s culture
Key Content Elements for Consulting Cover Letters

This table provides a more detailed overview of what each top consulting firm looks for in cover letters, along with tailored tips for success that reflect their unique values and expectations.

For each attribute, construct a narrative that outlines the context of the experience, your specific actions, and the measurable outcomes, ensuring to quantify these achievements when possible. This strategic approach seamlessly integrates the reasons why you are an ideal candidate for firms like McKinsey, Bain, or BCG, thereby eliminating the need for an explicit statement. Your stories will implicitly convey your suitability for the role. When addressing the question of “Why consulting?”, a brief mention suffices as your examples will have already demonstrated your comprehension of the consulting industry’s requisites.

This technique is particularly advantageous for those with unique backgrounds or for experienced professionals, as it distinctly showcases how their experiences align with the firm’s values and expectations.

Example of a Consulting Cover Letter

[Your Name]
[Your Address]
[City, State, Zip]
[Your Email]
[Your Phone Number]
[Date] [Hiring Manager’s Name]
McKinsey & Company
[Office Address]
[City, State, Zip]

Dear [Hiring Manager’s Name],

I am writing to express my interest in the [specific consulting role] at McKinsey & Company in the [city] office. Having been referred by [Referral’s Name], a [Position] at your firm, I am enthusiastic about the opportunity to contribute to the innovative work McKinsey is known for.

My journey in consulting began unconventionally, as a leader in a non-profit organization, where I spearheaded a project to increase educational access in underprivileged areas. This experience, combined with my MBA from [University Name], has equipped me with a unique blend of grassroots-level impact understanding and strategic business acumen. Notably, leading a team to develop a sustainable funding model, we enhanced educational outreach by 150% within two years, demonstrating my ability to drive significant results in challenging environments. In my recent role at [Your Current/Previous Company], I navigated complex stakeholder environments to deliver a pivotal market expansion strategy, leading to a 30% increase in market share. This experience honed my analytical skills and ability to deliver actionable insights under pressure, qualities I understand are paramount at McKinsey.

The dynamic nature of consulting, with its diverse project work and intellectually stimulating environment, deeply resonates with me. The prospect of working alongside and learning from some of the brightest minds is particularly appealing, as is the opportunity to have a tangible impact early in my career. My experiences have prepared me to thrive in such a setting, where every day presents a new challenge and learning opportunity.

McKinsey’s commitment to delivering innovative solutions and its unparalleled professional development programs are key factors that draw me to your firm. The firm’s global impact and leadership in tackling complex business and societal challenges align perfectly with my professional goals and values.

In conclusion, I am excited about the possibility of joining McKinsey & Company and am confident in my ability to make a meaningful contribution. My background in leading impactful initiatives and delivering results in complex environments, coupled with my passion for continuous learning and growth, make me a well-suited candidate for the [specific role]. Thank you for considering my application. I look forward to the opportunity to discuss how my experiences and skills align with McKinsey’s needs and ambitions.


[Your Name]

Formatting Your Consulting Cover Letter: A Professional Blueprint

A well-formatted cover letter not only reflects your professionalism but also your attention to detail – key traits in the consulting world. Here’s how to structure your letter to meet the industry’s standard formatting requirements:

  1. Header with Personal Information: At the top, include your name and address. This can be aligned to the left, right, or centered for a balanced look.
  2. Recipient’s Address: Directly below your information, list the recipient’s details on the left-hand side. This should include the name and address of the consulting firm or the specific individual you’re addressing.
  3. Date: Place the date on the right-hand side of the page. Remember to spell out the month for clarity (e.g., “1 April 2024” in the UK format or “April 1, 2024” in the US format).
  4. Reference Number (if applicable): If your application has a specific reference number, include it on the left-hand side, such as “Ref: Job Application XYZ123”.
  5. Salutation: Begin your letter with a proper salutation, addressing the recipient respectfully.
  6. Closing: Conclude your letter with a formal sign-off like “Yours sincerely” (UK) or “Best regards”, “Sincerely”, or “Sincerely yours” (US).
  7. Signature: Below the closing, leave space for your handwritten signature, followed by your typed name.
  8. Enclosures: If you’re including additional documents, list them under “Enclosures:” at the bottom of the letter.
  9. Typography and Margins: Use a standard font size (12) and a professional font like Times New Roman. Maintain standard margins and avoid overcrowding the page to enhance readability.

Following these formatting guidelines, your cover letter will not only look professional but also demonstrate your ability to communicate effectively in a business environment, a critical skill in consulting. The cover letter is not the time for experiments and by sticking to the generally agreed upon guidelines, you will facilitate the work of the recruiters.

Essential Pitfalls to Avoid in Your Consulting Cover Letter

Crafting an impactful cover letter for a consulting role involves not just highlighting your strengths but also avoiding common mistakes. Here’s a checklist highlighting cover letter mistakes to avoid in consulting, ensuring you steer clear of common pitfalls:

  1. Avoid Introducing Unfamiliar Information: Ensure that every degree, job, or skill mentioned in your cover letter is also present in your resume. Consistency is key.
  2. Eliminate Redundant Information: Your cover letter should not merely repeat what’s in your resume. Instead, it should complement and expand upon it.
  3. Adhere to the One-Page Rule: A concise, one-page cover letter is a standard in the industry. Exceeding this length can diminish the impact of your message.
  4. Foster a Personal Connection: Strive to establish a personal link with the firm or the recruiter. Mention referrals or specific interactions with the firm or individuals to make your application more relatable.
  5. Back Up Your Claims: Any skill or achievement you mention should be substantiated with a relevant story or example. This adds credibility to your assertions.
  6. Relevance is Crucial: Focus on experiences and skills that are directly relevant to the consulting role. Irrelevant emphasis can dilute the strength of your application.
  7. Incorporate Storytelling: Use storytelling to vividly bring out your experiences and skills. This makes your application memorable and engaging.
  8. Customize for the Firm: Tailor your cover letter to reflect your knowledge of and alignment with the firm’s values, culture, and unique selling points (USP).
  9. Be Cautious with Templates: Avoid the blunder of using incorrect company names or information, a common mistake when using a generic template for multiple applications.
  10. Prioritize Proofreading: Grammar, spelling, and typographical errors can significantly undermine your professionalism. Meticulous proofreading is essential.

By diligently avoiding these common errors, you can ensure that your consulting cover letter not only showcases your qualifications but also demonstrates your attention to detail and your understanding of what makes a successful consulting application.

Crafting Your Consulting Cover Letter: A Step-by-Step Process

Creating a standout cover letter for a consulting position is a meticulous process that benefits from careful planning and thoughtful revision. Here’s a guide to crafting yours:

  1. Structure Planning: Begin by organizing the high-level structure of your cover letter. Use the recommended format of introduction, body, and conclusion to ensure a coherent flow.
  2. Detail Gathering: Compile all the necessary information you wish to include, such as specific names, references, dates, and pertinent anecdotes or experiences.
  3. Initial Drafting with Bullet Points: Start by writing a first draft in bullet points. This helps in laying out your ideas succinctly and focusing on key points without getting bogged down by details.
  4. Seek Initial Feedback: Share this bullet-point draft with a friend, mentor, or colleague. Constructive feedback at this early stage can be invaluable in shaping the direction and content of your cover letter.
  5. Expand to Full Paragraphs: Transform your bullet points into well-crafted paragraphs. This is where you begin to add depth to your narrative, ensuring each section flows logically into the next.
  6. Further Feedback and Refinement: Seek additional feedback on this more developed version. Use the insights gained to fine-tune your message, ensuring it aligns with the principles of effective, concise consulting communication.
  7. Consistency Check with Resume: Ensure that your cover letter complements your resume. It should add to, not repeat, what is in your resume, providing a fuller picture of your qualifications and fit for the role.
  8. Concise and Clear Writing: “Trim the fat” by eliminating unnecessary words or phrases. Aim for clarity and brevity in your sentences, ensuring each word adds value to your message.
  9. Formatting Adjustments: Fine-tune the formatting to adhere to professional standards – one page, legible font (like Times New Roman), appropriate font size (typically 12), and correct formalities (such as your name and address).
  10. Meticulous Proofreading: Use tools like MS Word for an initial grammar and spell check. Then, carefully proofread your cover letter multiple times. It’s also wise to have someone else review it, providing a fresh perspective on both content and form.

With this process, you can develop a compelling and polished consulting cover letter that effectively communicates your strengths and fit for the consulting role you are aspiring to.

Does McKinsey Require a Cover Letter?

How to write a cover letter for a McKinsey consulting position is one of the most common questions I receive.

When it comes to McKinsey & Company, the requirement for a cover letter in your application may not be as stringent as you might think. In most McKinsey offices worldwide, submitting a cover letter is an optional part of the application process. This means that including one does not significantly influence the overall assessment of your application.

However, this doesn’t imply that a cover letter is without merit. If you’ve already crafted a compelling cover letter for applications to other firms, it’s advisable to tailor it specifically for McKinsey. Adjust key details such as the referral source, the targeted office location, the role you’re applying for, and the company’s name. This personalized touch demonstrates your genuine interest in McKinsey and your attention to detail.

Additionally, it boils down to how well your resume speaks for itself. If your resume already paints a clear picture of you as a prime candidate for a firm like McKinsey, then a cover letter might not be necessary. Here are some key indicators that your resume is doing the talking for you:

  • Outstanding Academic Record: A high GPA always catches the eye.
  • Core School Credentials: Graduating from or attending a school regularly visited by the firm (a target school) for recruitment gives you an edge.
  • Relevant Educational Background: Degrees like an undergrad in business or economics, or an MBA, align well with what consulting firms look for.
  • Solid Evidence of Key Skills: If your resume vividly showcases your leadership, teamwork, and problem-solving abilities through work and volunteer experiences, you’re on the right track.

However, if you feel your resume might leave some room for doubt about your suitability for the consulting world, or the firm specifically, then adding a cover letter can bolster your application. This is your chance to fill in any gaps and directly communicate why you’re a great fit for both the industry and the firm. Think of the cover letter as your personal advocate, underlining your potential and passion for the role.

It’s important to note, though, that the cover letter might not be a focal point during the interview stages. The consultants conducting your case interviews and Personal Experience Interviews (PEIs) typically do not review cover letters as part of their interview preparation. Therefore, while including a well-tailored cover letter can add a polished edge to your application, it’s unlikely to be a discussion point in your interviews.

Elevate Your Consulting Application with Our Expertise

Are you aiming for a breakthrough in your consulting career with firms like McKinsey, BCG, Bain or any other consulting firm? Our specialized cover letter and resume services are here to guide you through this critical phase. With our team’s background as former consultants and application screeners at McKinsey, we bring insider knowledge to your application process. We’ve scrutinized hundreds of applications, granting us unique insights into what truly makes a candidate stand out.

Tailored Guidance for Standout Applications

  • Comprehensive Resources: Dive into our extensive guides and templates specifically designed for crafting the ideal consulting resume and cover letter. These resources are tailored to meet the expectations of the top consulting firms.
  • In-Depth Exploration: We delve deeply into every facet of crafting a winning consulting resume and cover letter. Our materials provide you with the essential stories, phrases, and keywords that capture the attention of consulting recruiters.
  • Efficiency in Preparation: Our ready-to-use samples and templates are designed not just for effectiveness but also to streamline your preparation process significantly.

Personalized Document Writing and Review

  • Hand-Crafted Excellence: In addition to our guides and templates, we offer a personalized screening service. Here, we write, review, and fine-tune your resume and cover letter, ensuring they are tailored to perfection for your dream consulting role.
  • Editing Services: Benefit from our editing services, where we refine your documents to align with the high standards of firms like McKinsey, BCG, and Bain. We focus on enhancing your story, ensuring your skills and experiences resonate with consulting recruiters.

Let us help you create application documents that not only meet the high standards of top consulting firms but also reflect your unique strengths and aspirations.

Consulting Cover Letter FAQ

Navigating the consulting application process can be daunting, especially when it comes to creating a cover letter that stands out to prestigious firms like McKinsey, BCG, and Bain. A well-crafted cover letter can significantly elevate your application, making you a memorable candidate. To help you on this journey, we’ve compiled a list of frequently asked questions with concise answers to guide you in crafting an effective consulting cover letter.

What makes a consulting cover letter stand out to firms like McKinsey, BCG, and Bain? A cover letter that tells a compelling narrative, demonstrates your unique value, aligns with the firm’s values, and showcases your problem-solving and leadership abilities will stand out.

What are common pitfalls to avoid in a consulting cover letter? Avoid being vague, reiterating your resume, typos, and generic statements not tailored to the specific firm.

Can a strong cover letter compensate for gaps in my resume? Yes, a persuasive cover letter can highlight your strengths and contextualize any gaps, demonstrating your potential value to the firm.

How should I structure my cover letter for a consulting firm? Your cover letter should have a clear introduction, body paragraphs that detail your suitability for the role, and a concise conclusion.

What specific skills should I highlight in my consulting cover letter? Emphasize leadership, analytical abilities, problem-solving, teamwork, and any specific skills relevant to the consulting role.

How can I showcase my passion for consulting in my cover letter? Illustrate your enthusiasm through examples of past experiences, explaining why consulting excites you and how you’ve pursued this passion.

Is it necessary to customize my cover letter for each consulting firm? Absolutely, personalizing your cover letter for each firm shows you’ve done your research and are genuinely interested in what makes each firm unique. Also, highlight contacts in the target firms you have interacted with.

What are the key differences between a resume and a cover letter for consulting jobs? A resume outlines your qualifications and experiences, while a cover letter provides a narrative that connects your background to the specific consulting role, demonstrating fit and passion.

Crafting a cover letter that addresses these aspects with clarity and confidence can make a significant difference in your application’s success. Your cover letter is not just a formality but a powerful tool to tell your story and express your enthusiasm for the consulting career path.

Join the Conversation

We hope this guide has illuminated the path to crafting your standout consulting cover letter, whether you’re aiming for McKinsey, BCG, Bain, or any other prestigious firm.

Do you have any questions about the application process, or would you like to share your own tips and experiences? Please, don’t hesitate to ask questions or leave your comments below.

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