Product launch cases are among the most common and most misunderstood case types in consulting case interviews. On the surface, they seem straightforward: “Should we launch a product?” In reality, they are far more complex. Most candidates fail not because they lack ideas, but because they apply generic frameworks to fundamentally different problems. If you…
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Operations case interviews test your ability to improve how a business actually runs. Like for all cases, there is no universal framework you can apply. The correct approach depends entirely on the objective of the client and the specific system you are analyzing. Most candidates fail because they try to force a generic structure onto…
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Most candidates preparing for growth strategy case interviews make the same two fundamental mistakes. First, they assume there is a standard “growth framework” they can memorize and apply. Second, they treat common growth options like: as if they were a structured way to solve the case. Both assumptions are wrong. And they are the reason…
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By Florian Smeritschnig, former McKinsey Senior Consultant · Updated June 2026 A market entry case interview asks you to decide whether a company should enter a new market, then defend that call under uncertainty. Here is the part most guides get wrong: there is no single market entry framework that solves it. The “market, company,…
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By Florian Smeritschnig, former McKinsey Senior Consultant. Updated June 2026 A profitability case interview asks you to diagnose why a company’s profit is changing, or how to grow it, and then recommend a fix. You start from Profit = Revenue – Costs, break each side into the drivers, isolate the one or two that actually…
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Florian spent five years at McKinsey as a Senior Consultant and is a highly experienced consulting interviewer and problem-solving coach. Having conducted interviews with hundreds of candidates, he understands exactly what top-tier firms look for in successful applicants.
He founded StrategyCase.com to make top consulting careers more accessible by providing tailored, up-to-date insights into the recruiting process. Recognized as the most successful case and fit interview coach, Florian has helped his clients secure 700+ offers at MBB, Tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms over the past four years.
He is the author of “The 1%: Conquer Your Consulting Case Interview,” “The 1%: Case Interview Workbook,” and “Consulting Career Secrets”, all available on Amazon.
