By Florian Smeritschnig, former McKinsey Senior Consultant. Updated July 2026. A digital transformation case interview asks you to advise a client on whether and how to adopt technology, increasingly AI or GenAI, to reach a business goal. It tests whether you can structure a novel problem from first principles, not whether you can recall a…
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By Florian Smeritschnig, former McKinsey Senior Consultant. Updated July 2026. You have been running cases with ChatGPT for weeks. The frameworks look clean, the answers sound polished, and you feel like you are improving faster than you ever did with a book. You are probably building the wrong muscle. AI is genuinely useful for parts…
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Updated June 2026 · By Florian Smeritschnig, Former McKinsey Senior Consultant If you reach McKinsey’s final round this year, you may meet an unfamiliar third party at the table. Next to the interviewer and the case sits, at least in the US pilot running since early 2026, Lilli, McKinsey’s in-house generative AI. The task: work…
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By Florian Smeritschnig, former McKinsey Senior Consultant · Updated June 2026 The BCG case interview rewards one instinct above all: you drive. BCG cases are candidate-led: you set the structure, walk the interviewer through your thinking, and steer toward the recommendation yourself. McKinsey hands you the wheel one question at a time; BCG hands you…
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Updated May 18, 2026 | By Florian Smeritschnig, Former McKinsey Senior Consultant Strategy& case interviews don’t pull from a single case library. The cases candidates actually face fall into three distinct content streams that map to the firm’s flagship practice areas: deals strategy cases (M&A and commercial due diligence), aerospace/defense/government cases, and corporate strategy cases.…
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Florian spent five years at McKinsey as a Senior Consultant and is a highly experienced consulting interviewer and problem-solving coach. Having conducted interviews with hundreds of candidates, he understands exactly what top-tier firms look for in successful applicants.
He founded StrategyCase.com to make top consulting careers more accessible by providing tailored, up-to-date insights into the recruiting process. Recognized as the most successful case and fit interview coach, Florian has helped his clients secure 700+ offers at MBB, Tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms over the past four years.
He is the author of “The 1%: Conquer Your Consulting Case Interview,” “The 1%: Case Interview Workbook,” and “Consulting Career Secrets”, all available on Amazon.
