Category: McKinsey

Professional cover image for The Pyramid Principle, showing a top-down communication pyramid with a highlighted gold apex, cascading logic arrows, supporting idea blocks, and the StrategyCase.com logo.

The Pyramid Principle: A Consultant’s Guide to Top-Down Communication (2026)

By Florian Smeritschnig, former McKinsey Senior Consultant · Updated June 2026 The Pyramid Principle is a top-down communication method created by Barbara Minto at McKinsey: you lead with your main answer (the governing thought), support it with three or four grouped arguments, and back each argument with evidence. Instead of walking the listener through your…
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the image is a cover for an article on the mckinsey values and purpose interview

How to Ace the McKinsey Values and Purpose Interview

By Florian Smeritschnig, former McKinsey Senior Consultant · Updated June 2026 McKinsey’s values are organized in three commitments: adhere to the highest professional standards, improve clients’ performance significantly, and create an unrivaled environment for exceptional people, backed by 17 specific values. Its stated purpose is “to help create positive, enduring change in the world.” And…
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the image is the cover that discusses case interview mistakes and ways to avoid them. the image displays a chewing gum stock to a shoe as an analogy for a mistake

The Top 5 Mistakes In a Case Interview (and How to Avoid Them)

A case interview is a type of interview that is commonly used by management consulting to assess a candidate’s problem-solving and analytical skills. It involves presenting a candidate with a business problem or scenario and asking them to solve it in real time. The interview is designed to simulate the types of problems that consultants…
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the image is the cover for an article on second-round case interviews with a partner

Second-Round Case Interviews: What Actually Changes in the Partner Round

By Florian Smeritschnig, former McKinsey Senior Consultant · Updated June 12, 2026 A second-round case interview is the final, partner-led round of consulting recruiting, and it is not harder than your first round. The case standards, the skills tested, and the evaluation criteria stay the same. What changes is who sits across from you, what…
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Article cover showing a Big 4 to MBB career transition, with rising stepping stones leading from a Big 4 platform toward a glowing strategy gateway, while a crossed-out “Not a Strategist” discount label symbolizes overcoming the lateral recruiting penalty.

Big 4 to MBB: How to Switch and Beat the “Not a Strategist” Discount

By Florian Smeritschnig, former McKinsey Senior Consultant · Updated June 2026 Yes, you can move from the Big 4 to MBB. I have coached Deloitte, PwC, EY, and KPMG consultants into McKinsey, BCG, and Bain, and the firms hire laterally from the Big 4 every year. The transition is real and well-trodden. But the thing…
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