By Florian Smeritschnig, former McKinsey Senior Consultant · Last updated June 24, 2026 A product launch case interview asks whether a company should launch a new product, and how to launch it well. Here is the part most prep gets wrong: there is no standard product launch framework. The right structure depends entirely on the…
Read more
Updated June 2026 · By Florian Smeritschnig, former McKinsey Senior Consultant An operations case interview asks one core question: how can a company make its internal processes faster, cheaper, or more reliable? There is no single “operations framework” to memorize. The candidates who win these cases define the exact objective, map the business as a…
Read more
Updated June 2026 · By Florian Smeritschnig, former McKinsey Senior Consultant A growth strategy case interview asks one deceptively simple question: how can this company grow? There is no standard “growth framework” to memorize. The candidates who win these cases define what actually needs to grow, anchor it in a metric, diagnose the real constraint,…
Read more
By Florian Smeritschnig, former McKinsey Senior Consultant · Updated June 2026 A market entry case interview asks you to decide whether a company should enter a new market, then defend that call under uncertainty. Here is the part most guides get wrong: there is no single market entry framework that solves it. The “market, company,…
Read more
By Florian Smeritschnig, former McKinsey Senior Consultant. Updated June 2026 A profitability case interview asks you to diagnose why a company’s profit is changing, or how to grow it, and then recommend a fix. You start from Profit = Revenue – Costs, break each side into the drivers, isolate the one or two that actually…
Read more
Florian spent five years at McKinsey as a Senior Consultant and is a highly experienced consulting interviewer and problem-solving coach. Having conducted interviews with hundreds of candidates, he understands exactly what top-tier firms look for in successful applicants.
He founded StrategyCase.com to make top consulting careers more accessible by providing tailored, up-to-date insights into the recruiting process. Recognized as the most successful case and fit interview coach, Florian has helped his clients secure 700+ offers at MBB, Tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms over the past four years.
He is the author of “The 1%: Conquer Your Consulting Case Interview,” “The 1%: Case Interview Workbook,” and “Consulting Career Secrets”, all available on Amazon.
