
Last Updated on May 8, 2026
A Kearney case interview is candidate-led, runs 25-40 minutes, and skews heavily toward operations, procurement, and supply chain. Roughly 80% of cases I’ve seen Kearney deliver across coached candidates fall into one of four archetypes. If you can recognize the archetype in the first minute, your structure choice and analytical priorities are already set. If you can’t, you’ll waste five minutes on framework selection that should already be muscle memory.
This guide breaks down the four Kearney case archetypes with example prompts, walks through the 5-stage flow of a typical Kearney case, and covers the 60-minute written case that appears in MBA and experienced-hire final rounds. Different from MBB-style prep — operations bias matters more than framework polish here.
Key Takeaways
- Four case archetypes cover most Kearney interviews: operations diagnostic, procurement strategy, supply chain optimization, and industrial growth strategy.
- Cases run 25-40 minutes, candidate-led, with the interviewer pushing back rather than guiding.
- The math bar is moderate but unforgiving — calculations need to be precise without a calculator and integrated into operational reasoning.
- The written case (60 minutes for a PowerPoint recommendation) appears in MBA and experienced-hire final rounds. Kearney’s written case format is more demanding than OW’s because of the longer time window and slide-output expectation.
- Most rejected candidates fail on operational reasoning, not on math or structure. Kearney rewards candidates who can think through the physical and economic mechanics of how a recommendation would actually work.
The 4 Case Archetypes Kearney Actually Uses
Recognizing the archetype in the first 60 seconds compresses your structuring time from 5 minutes to 90 seconds. Below are the four patterns, with example prompts and what each one is genuinely testing.
Archetype 1: The Operations Diagnostic
Example prompt: “Our client is a top-five US household appliances manufacturer with a $2 billion P&L. Over the past three years, manufacturing margins have compressed from 14% to 9% despite stable volumes. The CEO has asked us to identify the drivers of margin compression and recommend a recovery plan. How would you approach this?”
What this tests:
- Operational reasoning: can you decompose a manufacturing P&L into the right cost categories?
- Industry literacy: do you know how appliance manufacturing economics actually work — direct labor, materials, factory overhead, capacity utilization?
- Hypothesis-driven analysis: do you form views early (e.g., commodity input prices, factory underutilization, productivity decline) and test them, or exhaustively map every cost line?
What kills candidates:
- Defaulting to the “revenue minus cost” framework without operational decomposition.
- Treating COGS as a single bucket instead of separating direct materials, direct labor, manufacturing overhead, and yield losses.
- Missing the obvious 2024-2026 commodity volatility context — steel, copper, aluminum prices have moved meaningfully and any candidate who doesn’t acknowledge that signals weak industry awareness.
Archetype 2: The Procurement Strategy Case
Example prompt: “Our client is a global automotive OEM with $80 billion in annual procurement spend across 12,000 suppliers. The new CPO has been asked by the board to deliver $1.5 billion in annualized procurement savings within 24 months without compromising production reliability. How would you start?”
What this tests:
- Procurement methodology: do you understand category management, total cost of ownership, supplier consolidation, and strategic sourcing levers?
- Pareto thinking: can you prioritize the 20% of categories that drive 80% of spend?
- Risk-savings tradeoff: do you account for the production reliability constraint?
- Pure Kearney territory: this archetype is the firm’s flagship work and they expect candidates to take it seriously.
What kills candidates:
- Generic cost-reduction framework without procurement-specific levers.
- Failing to size the opportunity by category before recommending actions.
- Ignoring the supplier risk dimension — automotive supply chains broke during 2020-2022 and Kearney expects current candidates to know this affects single-source rationalization decisions.
The procurement archetype is the Kearney case that most diverges from MBB-style prep. If you only get one practice case ready specifically for Kearney, this should be it. Our operations case interview guide covers the procurement-adjacent thinking.
Archetype 3: The Supply Chain Optimization Case
Example prompt: “Our client is a $5 billion specialty chemicals company with 14 manufacturing facilities and 35 regional distribution centers across North America. Working capital tied up in inventory has grown from $400 million to $720 million over five years while service levels have remained flat. The COO wants a recovery plan. Walk me through your approach.”
What this tests:
- Network thinking: can you reason about manufacturing-to-distribution flows, inventory positioning, and demand-supply matching?
- Working capital math: do you understand inventory turn ratios, days of supply, and the cash impact of inventory reduction?
- Trade-off analysis: cost vs service vs working capital — Kearney consultants live in this triangle.
What kills candidates:
- Treating inventory as a single number to “optimize down” without understanding its strategic role.
- Missing the demand variability driver — most inventory bloat comes from forecasting failure, not from inventory policy.
- Recommending arbitrary inventory targets without anchoring to demand, lead times, or service-level commitments.
Archetype 4: The Industrial Growth Strategy Case
Example prompt: “Our client is a European industrial automation company with $2 billion in revenue, currently 60% Europe, 30% North America, 10% Asia. The CEO is considering a major investment to grow the Asian business to 25% of total revenue within five years. He’s asked us to assess the strategic logic and the path. What’s your view?”
What this tests:
- Strategy fundamentals: market sizing, competitive analysis, entry mode selection.
- Industrial industry literacy: do you understand the dynamics of industrial automation, capex cycles, customer relationships in B2B industrial?
- Numerate strategy: what does 25% Asian revenue actually require — what’s the underlying market size, share, and growth path?
What kills candidates:
- Generic market entry framework without industrial-specific considerations (long sales cycles, embedded customer relationships, local engineering and service requirements).
- Missing the realistic difficulty of building share against entrenched local competitors (Mitsubishi, Yaskawa, Siemens, Schneider in different sub-segments).
- Failing to size the growth ambition against base economics — what does the math actually look like.
How a Kearney Case Actually Runs (5-Stage Flow)
Once you’ve identified the archetype, the case follows a predictable five-stage rhythm. This isn’t the McKinsey framework or the Bain hypothesis-driven model. It’s the operational reality of a 25-40 minute Kearney case.
Stage 1: Prompt and Clarification (2-3 minutes)
The interviewer reads the prompt and provides minimal context. You ask 2-3 targeted clarifying questions: client objective, success metric, time horizon, key constraints.
The Kearney-specific signal: ask one operational clarifying question. Even if you’d ask the same question at MBB, asking it here signals operational thinking. Examples: “What’s the current state of their procurement operating model?” “Are we constrained by existing supplier contracts?” “What’s the production system — make-to-stock or make-to-order?”
Stage 2: Structuring (3-5 minutes)
You propose a framework. Kearney expects MECE structure, but with operations specificity. Generic profitability or market entry frameworks fail here. Tailor to the archetype.
For operations diagnostics: separate cost categories with operational logic (direct materials, direct labor, overhead, yield losses, capacity utilization).
For procurement: structure by category prioritization plus lever taxonomy (supplier consolidation, contract renegotiation, demand management, specification optimization).
For supply chain: structure by network design (manufacturing footprint, distribution network, inventory positioning, demand-supply matching).
For industrial growth: structure by market opportunity sizing, competitive position, entry mode, and execution requirements.
Stage 3: Hypothesis-Driven Analysis (10-20 minutes)
You propose what to investigate first, ask for data, run calculations, draw insights. Kearney interviewers push back when you ask for unnecessary data — “Why do you want that?” — and let you waste time when you go down a wrong path.
The math here is where Kearney differs from McKinsey most. Operations math is multi-step and integrated: factory output rates, capacity utilization percentages, inventory turn ratios, working capital impacts. The numbers feel mechanical rather than financial.
For practice on operations-flavored math, see our case interview math drills.
Stage 4: Synthesis and Pushback (3-5 minutes)
You draw conclusions and the interviewer pushes back. Kearney interviewers like to introduce a curveball at this stage — a new fact, a contrary data point, a stakeholder constraint. Strong candidates incorporate the new information cleanly. Weak candidates either ignore it or restart their analysis.
Stage 5: Recommendation and Implementation (3-5 minutes)
You deliver a structured recommendation with implementation considerations. Kearney specifically values implementation-aware recommendations. Saying “the client should consolidate suppliers” without acknowledging the contractual, operational, and risk implications fails the test. Kearney consultants live in implementation; they expect candidates to think that way.
What Kearney Interviewers Actually Score
Kearney’s scoring rubric, decoded from coached-candidate feedback patterns:
| Dimension | Weight | What it means at Kearney |
|---|---|---|
| Operational reasoning | High | You think through the physical and economic mechanics of how things actually work |
| Structure quality (MECE) | High | Tailored to the archetype, not generic |
| Math precision | Medium-High | Right answer, fast, no calculator |
| Hypothesis discipline | Medium | You form views and test them, vs exhaustive analysis |
| Industry awareness | Medium | You signal you know the industry being discussed |
| Communication | Medium | Clear and structured, not the differentiator |
| Implementation thinking | Medium | You anticipate execution constraints |
Compare this to the McKinsey rubric in our McKinsey case interview guide, which weights structure quality more heavily.
The 60-Minute Written Case
The written case appears in MBA and experienced-hire final rounds. Format:
- Time: 60 minutes total
- Materials: A packet of 10-20 pages with business scenario, financials, market data, and a specific question
- Output: A PowerPoint presentation (or paper-based equivalent in some offices)
- Presentation: 15-20 minutes presenting your work, then Q&A
This is meaningfully different from Oliver Wyman’s 30+30 written case. The longer time window and PowerPoint output mean Kearney expects polish and depth, not just synthesis.
What wins the Kearney written case
- Clear answer in the title slide. The first slide should state your recommendation, not the topic.
- 3-5 slide body. Title slide, executive summary, supporting analysis (1-2 slides), implementation, risks/next steps. Each slide title is a conclusion (“Procurement consolidation delivers $1.2B savings with 18-month execution timeline”), not a topic.
- Reconciled numbers. Every financial number ties back to the source data. Kearney consultants check this — sloppy math gets caught.
- Operational implementation reasoning. What needs to happen physically, organizationally, and contractually to make this work.
- Risk slide. What could go wrong and how to mitigate. Kearney expects this; OW does too. Don’t skip.
What loses the Kearney written case
- Walking through the data sequentially. The packet is input. Your output is a structured recommendation, not a recap.
- Slides full of bullets without thesis titles. The title-as-conclusion discipline matters more in 60-minute cases than 30-minute ones because the interviewer expects polish.
- No explicit recommendation. Vague “considerations” or “things to think about” reads as hedging.
- No implementation reasoning. Strategic recommendation without execution thinking is half a case at Kearney.
What Kearney Tests That MBB Doesn’t (As Heavily)
Three things to specifically over-prepare for Kearney that come up less often at MBB.
Operational economics
The math of physical operations: capacity utilization, factory yield, inventory turns, supplier lead times, distribution network design. Most MBB candidates have weak intuition here because their prep cases skew toward profitability and market entry. For Kearney, you need to be able to reason cleanly about a manufacturing P&L or a distribution network without slipping on the basics.
Procurement and supply chain levers
Strategic sourcing levers: category management, supplier consolidation, total cost of ownership, contract renegotiation, demand management. Most MBB prep skips this content because it’s specialized. For Kearney, missing it is disqualifying for procurement-track applicants and weakening for general applicants.
No-calculator math under pressure
The Kearney Recruitment Test conditions you for this, and the case expects it too. Mental math fluency on percentages, ratios, multi-step calculations, and basic probability matters more than at firms that allow calculators in some parts of their assessment.
A Capability-Based Prep Approach
Don’t structure your Kearney prep as a calendar timeline. Structure it as four capabilities to build in sequence. The order matters: math foundation → operational reasoning → archetype recognition → integration.
Capability 1: Math fluency without a calculator
The KRT requires no-calculator math at speed. Cases require it too. Build this first. Drill mental percentage calculations, ratio analysis, multi-step business arithmetic, and chart interpretation. Aim for: 90% accuracy at 60-90 seconds per problem. Practical resources include the case interview math course and GMAT quant materials.
Stop here and move on once your math feels automatic, not before.
Capability 2: Operational reasoning
Read about how operations actually work. Manufacturing economics, supply chain dynamics, procurement methodology, factory operations. Useful sources: the Kearney CPO Agenda, McKinsey’s operations practice publications, books like The Goal (Goldratt) on factory throughput.
Practice: take 5 random operations cases and structure them under timer. The structures should feel different from profitability or market entry frameworks.
Capability 3: Archetype recognition
Once your math and operational reasoning are in place, drill the four archetypes specifically. For each archetype:
- Internalize the structure pattern
- Practice 4-5 cases of that type
- Build intuition for what the interviewer is looking for
You should be able to read a prompt and identify the archetype within 30 seconds.
Capability 4: Live case integration
Run live cases with a partner. Mix archetypes randomly. Practice the 5-stage flow under realistic time pressure. Do at least 8-10 live cases before your interview, with at least one mock written case if you’re at the MBA or experienced-hire stage.
For one-on-one preparation against the Kearney format specifically, coaching with Florian is available. The Case Interview Academy covers the case fundamentals and includes operations-specific content.
Frequently Asked Questions
How long is the Kearney case interview?
A typical Kearney case runs 25-40 minutes within a 60-minute interview slot that also includes 12-18 minutes of behavioral questions. The final-round written case is a separate 60-minute exercise plus 15-20 minutes of presentation and Q&A.
Are Kearney cases harder than McKinsey cases?
Different difficulty profile. McKinsey cases test interviewer-led structure quality and PEI fit more heavily. Kearney cases test candidate-led operational reasoning, no-calculator math, and archetype-specific knowledge more heavily. Most candidates find one easier based on background — operations and engineering backgrounds favor Kearney; pure strategy and humanities backgrounds often find McKinsey easier.
What case types does Kearney use most often?
Roughly 80% of Kearney cases fall into four archetypes: operations diagnostic, procurement strategy, supply chain optimization, and industrial growth strategy. Profitability and market entry cases appear less frequently than at MBB. Pricing and FS cases appear rarely compared to firms like Oliver Wyman.
Do you need operations background to pass a Kearney case?
Helpful, not required. Strong-school candidates from non-operations backgrounds win Kearney offers regularly, but they prepare deliberately for operations content. Expect to spend 10-15 hours of dedicated prep on operations methodology, manufacturing economics, and procurement levers if you don’t have prior exposure.
What is the Kearney written case like?
60 minutes to analyze a packet of 10-20 pages and prepare a PowerPoint recommendation, followed by 15-20 minutes presenting and answering questions. Most candidates underprep the written case relative to the live case, and it’s a common stumble in final rounds. The format is more demanding than OW’s written case due to the longer time window and slide-output expectation.
Can I use a calculator in the Kearney case interview?
No. Mental math is required throughout the case interview and the Kearney Recruitment Test. Some offices may allow basic calculators in the written case; confirm with your recruiter before final rounds.


