Category: Case Interview

the image is the cover for an article on market sizing in consulting interviews

Master Market Sizing Questions in Consulting Interviews

Market sizing stands as a critical analytical tool in the consulting domain, offering insights into the total market demand for a product or service. This process, pivotal for informing business strategy and guiding investment decisions, involves a thorough analysis of industry trends, market dynamics, and economic factors. By estimating the size and growth potential of…
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How to be MECE in a Case Interview

Consultants at McKinsey, BCG, and Bain utilize the MECE concept to define a method that helps them to think through problems and organize information. It helps them to be efficient and clear in their problem-solving process. Consequently, candidates that go through the case interview process with the top firms need to demonstrate they are able…
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Preparing for an Online Case Interview: Tips and Strategies

The global pandemic has made virtual communication more important than ever before and consulting firms like McKinsey, BCG, and Bain have adapted by conducting case interviews via video conferencing platforms like Zoom. While the pandemic has ended, virtual interviewing has stayed for most firms, roles, and offices. If you are preparing for an online case…
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Brainstorming in a Case Interview: The Ultimate Guide

Brainstorming is a crucial part of any consulting case interview, regardless of whether you are interviewing with MBBs like McKinsey, BCG, and Bain, tier-2 firms, the Big 4, boutique firms, or in-house consulting divisions. It is a way for the interviewer to assess your ability to think creatively and structure your thoughts in a logical,…
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