By Florian Smeritschnig, former McKinsey Senior Consultant · Updated September 2026 A market entry case interview asks you to decide whether a company should enter a new market, then defend that call under uncertainty. Here is the part most guides get wrong: there is no single market entry framework that solves it. The “market, company,…
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By Florian Smeritschnig, former McKinsey Senior Consultant. Updated June 2026 A profitability case interview asks you to diagnose why a company’s profit is changing, or how to grow it, and then recommend a fix. You start from Profit = Revenue – Costs, break each side into the drivers, isolate the one or two that actually…
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By Florian Smeritschnig, former McKinsey Senior Consultant · Updated September 2026 A case interview tests how you structure and solve an ambiguous business problem under pressure, the format consulting firms like McKinsey, BCG, and Bain use to hire. A product management interview tests how you define a problem, weigh trade-offs, and decide what to build for…
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Updated July 2026 by Florian Smeritschnig, former McKinsey Senior Consultant. At the case interview stage, roughly 10 to 15% of candidates who reach a McKinsey, BCG, or Bain interview walk away with an offer. Zoom out to everyone who applies, and the overall case interview success rate at MBB falls below 1%. Tier-2 firms and…
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By Florian Smeritschnig, former McKinsey Senior Consultant · Updated September 2026 Most experienced hires walk into the case interview assuming their track record will carry them. It won’t. The case interview for experienced hires runs to a higher bar than the entry-level version, with less margin for error and less hand-holding, and it rejects more…
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Florian spent five years at McKinsey as a Senior Consultant and is a highly experienced consulting interviewer and problem-solving coach. Having conducted interviews with hundreds of candidates, he understands exactly what top-tier firms look for in successful applicants.
He founded StrategyCase.com to make top consulting careers more accessible by providing tailored, up-to-date insights into the recruiting process. Recognized as the most successful case and fit interview coach, Florian has helped his clients secure 700+ offers at MBB, Tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms over the past four years.
He is the author of “The 1%: Conquer Your Consulting Case Interview,” “The 1%: Case Interview Workbook,” and “Consulting Career Secrets”, all available on Amazon.
