Author: Florian

If you prepare for consulting interviews by memorizing frameworks, you are solving a problem that no longer exists. Most candidates are preparing for the wrong interview. In today’s interviews, especially at firms like McKinsey & Company, more than 50% of cases are wildcard cases. In some offices and formats, this number exceeds 80%. These are…
Read more

Pricing problems in case interviews look deceptively simple: “What price should we set?” Most candidates immediately think: That’s where they go wrong. Pricing cases are not about applying a method or memorized framework.They are about solving a specific business problem. And that problem changes every time. What Is a Pricing Case Interview? A pricing case…
Read more

M&A case interviews are among the most misunderstood case types. Many candidates approach them with a memorized checklist of “fit, synergies, financials, risks” and assume that applying it consistently will lead to strong performance. In reality, this is one of the fastest ways to underperform. M&A cases are not a single problem type. They represent…
Read more

Product launch cases are among the most common and most misunderstood case types in consulting case interviews. On the surface, they seem straightforward: “Should we launch a product?” In reality, they are far more complex. Most candidates fail not because they lack ideas, but because they apply generic frameworks to fundamentally different problems. If you…
Read more

Operations case interviews test your ability to improve how a business actually runs. Like for all cases, there is no universal framework you can apply. The correct approach depends entirely on the objective of the client and the specific system you are analyzing. Most candidates fail because they try to force a generic structure onto…
Read more